Summer flourishes but DJ TTB does it better
You must have watched the ever dapper DJ TTB on MTV Base, heard his mixtapes or followed him on social media but we bet you didn’t know his real name – Tochukwu Ananti. The talented young man is the biggest DJ out of Abuja and one of Nigeria’s most influential entertainers. Add his talent to the handsome face and DJ TTB, who is happily married to Gwen with two beautiful Children (a girl and a boy), is a sure winner! He currently co-owns a club called LIT Lounge and it’s located at Treasure Suits Abuja. Before owning his club, TTB had previously worked for Cool FM, The Bank Abuja and Play Lounge. BlueInk caught up with him and he chatted about his journey, the pressures of his career as a celebrity DJ; his club LIT Lounge and Family.
On His Career
“I can’t even tell my whole story in 10 pages (think I need to write a book) but it took deliberate and precise effort to get to where I am today. I pretty much started in my finals first as an enthusiast till I came to Abuja in search of greener pastures, then I realize I could make a fortune from this passion of mine. DJ-ing is the only thing I’ve done since I finished school in 2007. If I had known it will take me this far, I would have studied music in school instead of industrial chemistry.”
His job involves a lot of standing and late nights but his vibe did not reveal any form of tiredness so we had to ask how he copes with the stress. With a funny smirk, he admitted that DJ-ing is the easiest job he could ever do despite the people’s misconception that the job is an unserious profession. He went ahead to point out that in the last decade, DJs around the world have proven this misconception wrong as the profession has taken a whole new dimension. “These days DJs are CEO’s and entrepreneurs and soon enough we will have a DJ president,” TTB said.
Although the DJ TTB brand is huge at the moment, all of this did not happen by chance. As a DJ with an eye on the bigger picture, TTB made a deliberate effort to also venture into Video DJ-ing which eventually got him his biggest job (yet) with MTV Base.
He said, “I started my Video DJ-ing career in 2010 with my friend VDJ Flex. It took deliberate and precise efforts to get to where I am today. I built the brand by always focusing on improving my game and pushing my limits and money has never been my focus. The high point of my career was when I got my show on MTV Base.”
On His Favourite Music Genre
As a DJ, it is expected of TTB to play every genre of music but he has a special soft spot for house music which he has been pushing through his eponymous brand – TTB Goes House. Commenting on this he said, “House music is already big in Nigeria although I wish it should get more attention. However, my brand ‘TTB goes HOUSE’ and others like ‘ELEMENT House’ are pushing hard to make house music more popular. I believe that we will get there someday.
On Crowd Handling
When it comes to entertainment and performances, crowd connection and handling is key. In fact, it is the trickiest part of DJ-ing especially when it is a mixed crowd but DJ TTB has effectively mastered this part of the gig. When asked how he does this, he said, “I observe my audience and appeal to everybody one by one regardless of their age or background, I blend the genres in definitive styles that will leave a ‘WOW’ feeling on them. That way, they can never stop jumping.”
On Industry Regulations And Relationship Among Co-Djs
You might not know this but the DJ industry is regulated by DJAN (DJ Association of Nigeria) which helps to checkmate the professional conducts of DJs. However, DJ TTB has some conducts he wants a lot of his colleagues to do away with. The most prominent on this misconduct checklist is irresponsible dressing and appearance that is synonymous with some DJs. He wants them to dress decently at all times to reflect the honour of the profession.
He noted that there is a lot of love and unity among Nigerian DJs and this was pleasing to us considering the volatile nature of the entertainment industry. At least, the DJs are getting things right. Further commenting on the issue, he said, “There is, although people have their different opinions and approach to things, it’s not any different from what you see in other professions.”
On Lit Lounge And The Struggles of Owning A Club
TTB talked about his club, Lit Lounge and the difference between owning a club and just playing one. In case you didn’t know, Lit Lounge is catching on fast with the classy but hardcore partying population in Abuja City. It is a high end world class lounge with a heavenly ambience. He explained that he and his partners intend to build and expand the brand to major cities in Africa. Seeing that the club is open on Tuesdays, Fridays, Saturdays and Sundays despite the already packed schedule that DJ TTB has but following street rules, DJ TTB is the resident DJ at his club. This is however not the same as playing in another club and he explained the difference. He said, “There’s a lot of difference in just being a DJ at a club and running it. You have to pay triple attention to customer experience. That means the music is as good as the services and the treatment should be as good and memorable so they can come back again.”
How does a badass entertainer who has a show and a great club balance his career and his family life? Your ponder is just as deep as ours but, of course we asked him and he smugly said the question should be redirected at the person who could properly answer them – his wife, who has his report card and all the answers. He admitted that marriage has been good to him as people now take him more seriously. He also said his wife Gwen plays a major role in his career.
In his words, “My wife plays the biggest role in this job. What we do makes people happy and you can’t do that if you are not happy yourself. That job (Happiness) falls to her and she does it well. She is also my stylist and image consultant. In fact, she’s the ‘B’ in TTB.
DJ TTB is a classic fine boy and looks enviably fit at all times so we had to steal some of his fitness routine for you all. Well, they are simpler than we thought. He simply watches what he eats and exercises a lot. But he doesn’t work out with his wife because they have different routines. He said, “I have my own routine and she has hers. Mine is more of the hardcore moves (soccer, insanity workouts, weight lifting).” Furthermore, he doesn’t have a diet routine and spends a lot of time working out at Bodyline Gym, Laguru and Millie Sandralia which he describes as the best places to work out in Abuja because of their complete equipment and professional instructors. We told you we were stealing the fine boy codes for you and we sure did!
On Fashion And Life Style
Apart from his looks, Dj TTB has a great fashion sense but he gives all the credits, again, to his wife who is his stylist and image consultant (this is her profession in case you need one). He said, “She just makes sure I leave the house looking the right way for the event.” He describes his style as simple and classic; and no, he is not a label person. DJ TTB patronises a lot of indigenous designers and Vodi and Austitch are among his favorites. But he can never wear necklaces, never goes out without shades and can spend a lot of coins on colognes.
DJ TTB is proof that passion wins everytime and anytime but he admits that he did not climb this far by himself. He expressed clear and heartfelt gratitude to his wife and Play Network’s Charles Okpaleke among others for their continuous motivation and inspiration.
But before we let him go, we asked him a few quick questions and the answers are hilarious:
Briefs or Boxers?
Tea or Coffee?
Beer or Spirit?
Rice or Swallow?
Wealth or Power?
Frequently used slang?
Ejike Emmanuel (Coordinator)
Tobi Akinyele (Graphics)
Anita Eboigbe (Contents)
Kevin Koya (Creative Director)
Gottay (Image Manipulator)
Etim Joseph (Photographer)
Dak Shak (Assistant)
Bobo Lee (Assistant)
Abdulmalik Yusuf (Video)
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