We caught up with Tonton Raymond, the CEO of one of Abuja’s biggest shoe brands and he gave us a verbal tour of the Foon world. Read on.
My name is Tonton Raymond, I’m an electrical engineer, a poet, a hip-hop lover, a writer, and a bit of a music critic. I’m also a shoe merchant and owner of the shoe brand, Fóōn,
I’ve always loved shoes; it was first just sneakers, and then everything on the feet would thrill me. I dreamt I’d own sneaker brand sometime when I was in Secondary school and this dream morphed as I grew and learned till it became what it is now. I want to be able now to make footwear for everyone because I think everyone deserves good shoes.
The brand name — Fóōn — is a word in the Wa Kirike (Okrika) language. It means dust (earth), or ash. The name is a reminder to myself that I must stay humble and focused; because humans are simply living mounds of earth, the same earth my shoes step on.
I think one of the first things people notice about a person’s outfit is their shoes. An entire outfit is like a building, the shoes are the foundation and a terrible foundation could ruin a beautiful building. Fóōn has come to provide the right foundation for every man’s outfit.
(You can follow Fóōn on Instagram @foon.ng or on WhatsApp at 08153418331.)